Deadtooth Golf Brand Package
Brand identity for Deadtooth Golf, a bold golf apparel and lifestyle brand.
Deadtooth Golf came to me needing logos for a brand that was still finding its footing. Founded by two brothers with a shared love of golf and all things pirate, the brand has a clear personality of fun, and genuine enthusiasum about what they're building. The work was straightforward in scope: a logo package consisting of primary logos and wordmarks, no full brand system.
The mark
The centerpiece of the package is a skull mark where golf clubs replace the crossbones as a natural fit for a brand called Deadtooth Golf. The skull features a missing front tooth, a nod to the origin story behind the Captain Deadtooth persona.
Wordmarks and variations
Alongside the primary mark, the package included wordmark variations to give the brand flexibility across different applications such as apparel, digital, wherever a young brand ends up needing to show up. The goal was to give them a solid foundation to grow from without overcomplicating things at an early stage.