PAC 12 Champions NFL Package Branding
Annual NFL player gift box for the University of Utah Football program
Utah Football came back to have me design the next iteration of their annual NFL player gift package in 2022. This one marked a significant moment for the program, specifically a Pac-12 Championship run and it also carried with it a meaningful tribute woven throughout the design.
The theme
The box was built around two connected ideas. The first was the Pac-12 Championship itself, a milestone worth celebrating for a program that had worked hard to get there. The second was the '22% better every day' motto the team had adopted in honor of Aaron Lowe and Ty Jordan, two players who both wore #22 and who passed away tragically. The phrase had become part of the program's identity and something the team carried into their championship season.
The design
Visually, the box draws from the silver of the Pac-12 Championship trophy and the iconic Utah stripe which is a design element that runs through the program's identity and uniform history. Like the previous year's box, the goal was something that felt intentional and complete rather than purely functional.
