2022 Rose Bowl Motion & Animation
Motion graphics package and on-the-fly generator for the 2022 Rose Bowl college football game
The University of Utah's first Rose Bowl appearance was a historic moment for the program, and they wanted their social media presence to match it. I was contracted to develop a motion graphics package for the game as an extension of an existing package devoloped for their in-season content. This project was very technically involved, and ended up being one of the most ambitious things I've built.
The animations
The visual package was designed specifically for the Rose Bowl, with custom graphics that incorporated rose elements throughout and tied into the prestige of the game rather than just repurposing Utah's standard brand assets. Green screen footage of players was shot in advance and integrated directly into the animations, so the final content felt dynamic and personal rather than generic. Each game event had its own treatment such as touchdowns, field goals, sacks, and more and included live game data like score and yards gained pulled into the graphics automatically.
The system behind it
The part that made this project genuinely different was the infrastructure underneath it. Rather than producing a library of static templates, I built a frontend and backend system that generated finished animations on demand. The social media manager would input the relevant game information, and within seconds a polished, ready-to-post animation would come out the other side, powered by FFMPEG and built to move as fast as the game itself. The goal was to put broadcast-quality motion graphics in the hands of one person with no technical background, and have it work seamlessly on the biggest stage the program had ever been on. Building something that could compete at that level that is also lean, fast, and custom is something we're genuinely proud of and is extremely rare across the industry to this day.
